Our story
35 years working with everyday businesses. Dawn is everything we learned.
Dawn comes from real frontline health and safety experience and a simple belief that safety should be done for people, not to them.
We’ve spent over three decades in workplaces
Not just behind a desk but seeing and speaking to real people on sites, in factories and workshops, and in warehouses and retail outlets.
We’ve seen the frustration when time and money are invested in safety systems that never quite become part of everyday work and where good people are hurt in the gap between what’s written down and what happens in practice.
That disconnect between paperwork and behaviour is why Dawn exists.
The thinking behind Dawn
I’m Dawn Simmons, and you might have guessed that ‘Dawn’ is my alter-ego! Throughout my career, I’ve been fascinated by how people engage (and sometimes don’t) with health and safety. That curiosity led me to complete a degree in psychology, with a particular interest in human behaviour and the gap between knowing what we should do and what we actually do.
It’s about behaviour,
not box-ticking.
Dawn grew from bringing those two worlds together: practical experience of health and safety and an understanding of the human behaviour that ultimately determines whether it works. This was never about ticking boxes. It’s about building the kind of safety culture where doing the right thing just feels normal, just like putting your seatbelt on. We build that intrinsic motivation, grounded in behavioural psychology and live research.
Our Heritage
Built to last. Just like the city we're from.
It started in 1992, in a home just across the road from Ripon’s Cathedral. That is where the name comes from.
It was also the year the Six Pack regulations landed, when health and safety in the UK moved from following rules to risk assessment. We have spent every year since helping businesses do exactly that.
Dawn is the next step. From understanding risk to using 21st Century technology to help people to ‘do’ health and safety.
1992
The year we started
35 years
On real sites and factory floors
21st Century
Grounded in behavioural psychology to improve safety cultures.
Everything leads to one thing: trust.
Five values sit behind Dawn and every one of them points back to whether you can trust that we know what we’re doing.
Supportive
We do things for people, not to them.
Professional
Built on real expertise and sound judgement.
Innovative
A genuinely new approach, no AI hype.
Ethical
Integrity, responsibility and people-first.
Creative
Fresh thinking on an old problem.
What we believe.
A world where safe behaviour is simply part of how people work. Where lives and livelihoods are protected through software that’s simple, human and genuinely useful. Built responsibly, your data is safe, anonymous and never “Big Brother”.
Done for people, not to them.
Meet Dawn
The warm character who carries 35 years of expertise into everyone’s pocket.
If that’s the kind of safety you want to be a part of, sign up.
In testing now, with early access opening soon. Register your interest to find out more or to help us with beta testing.
Always in. Never in the way.
