Industries · Retail
Retail safety that keeps up with the shop floor.
You’ve got stores spread across the map, staff coming and going, and a shop floor that never really stops. The person who needs a safety answer is rarely the person who wrote the policy. Dawn gives them a straight answer from your own procedures, right when they need it.
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You did everything by the book, but…
The policies are written and the assessments are done. Getting them to a new starter on a busy Saturday is where it falls apart.
The store manager is the safety manager
On top of staffing, stock and hitting targets, they’re the one people turn to for safety questions. It’s not what they trained for.
New faces arrive faster than you can train them
Part-timers, seasonal cover, a rush of new starters before Christmas. A day-one induction only sticks so far.
You can't be in every store at once
You wrote the whole system yourself, but one person can’t walk every shop floor and answer every question.
One expert, in every store and on every shift.
Dawn holds your risk assessments, safe systems of work and store procedures, and gives whoever is asking a straight answer where the work happens. So the right call gets made on the shop floor, instead of being looked up later.
By joining you agree to receive occasional updates about Dawn. Unsubscribe any time. See our privacy policy.
Built on 35 years of frontline health & safety experience.
Dawn carries the judgement of a safety professional who has spent decades on real sites and factory floors.
Built for the way stores actually run.

Every new starter ready from day one
New and seasonal staff get guidance straight from your own procedures, so they’re up to speed without you walking every one of them round the store.

Answers without waiting on you
Your store teams get guidance from your safe systems of work the moment they need it, instead of leaving the floor to track you down.
Guidance that matches your store
Every answer comes from the documents you wrote and signed off, reflecting how you assessed the risk in your own stores, not a generic rule off the web.
From early testers
From the people trying Dawn.
A first word from the people putting Dawn to work on real sites. More to come as testing widens.
It's like having someone who actually knows our site, in everyone's pocket. That's the bit we've always been missing.
Early tester
A new dawn for health and safety in retail.
Safer people, less to chase, and an expert always in your pocket. Be one of the first to try Dawn.
By joining you agree to receive occasional updates about Dawn. Unsubscribe any time. See our privacy policy.
Always in. Never in the way.